1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. Similar technologies include localStorage, sessionStorage, and pixel tags. We use a combination of these technologies - the table below explains exactly what and why.
2. What We Use and Why
| Category | Technology / Name | Duration | Purpose |
|---|---|---|---|
| Strictly Necessary | Session cookie (auth_token) | Session | Keeps you logged in to cloud.optimreach.in during your browser session. Without this, you cannot use the platform. |
| Strictly Necessary | CSRF token | Session | Prevents cross-site request forgery attacks. Required for security. |
| Analytics (First-party) | or_vid (localStorage) | Persistent | Assigns a random visitor ID (e.g. "f3a92b1c-...") to understand how visitors navigate optimreach.in. No personal data is stored. Data is sent only to our own servers at cloud.optimreach.in/api/track - never to a third party. |
| Analytics (First-party) | UTM params (sessionStorage) | Session | Preserves UTM campaign parameters (utm_source, utm_campaign) across page navigations so we understand which marketing channels bring visitors to our site. |
| Preferences | cookie_consent (localStorage) | 1 year | Stores your cookie preferences so we don't show the consent banner on every visit. |
3. What We Do NOT Use
- No Meta Pixel or Facebook tracking
- No Google Analytics, Google Ads, or Google Tag Manager
- No LinkedIn Insight Tag
- No Hotjar, Clarity, FullStory, or session recording tools
- No cross-site tracking technologies
- No fingerprinting techniques
- We do not sell, share, or broker your browsing data to any third party
4. Your Choices
You can control our tracking technologies through your browser settings. Most browsers allow you to:
- See what is stored in localStorage and sessionStorage and clear it
- Block cookies from specific websites
- Set your browser to notify you when a cookie is being set
To opt out of our first-party visitor tracking: Open your browser's developer tools (F12), go to Application → Local Storage → optimreach.in, and delete the or_vid entry. A new anonymous visitor ID will be assigned on your next visit if you do not delete it again.
For a permanent opt-out, email privacy@optimreach.in.
5. Cookie Consent
For visitors from the EU, UK, and other jurisdictions requiring cookie consent, we display a consent banner on your first visit. Strictly necessary cookies are set without consent - they are required for the website to function. Analytics and preference technologies are set only after you provide consent or where we have a legitimate interest that is not overridden by your rights.
6. Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. If we ever add third-party tracking (e.g., a Meta Pixel for remarketing), we will update this policy before deploying that technology and obtain fresh consent where required.
7. Contact
Questions about our use of cookies: privacy@optimreach.in